Enabling, Engaging and Empowering Entrepreneurs

Entrepreneur Showcase

students who just plucked up courage and started their businesses

This is a entrepreneur showcase for my current and former students. I hope it will serve as an encouragement to you.

Not ready to start your business?  Why would you be unless you get yourself ready. No one else should be more anxious then you to equip yourself.

Entrepreneurship, like everything else in life, is not about making the right decisions. It is about righting each decision. Be bold enough to bite some bullets (like start up a venture, take on a new market, employ a new CEO) and then move on, don't look back. Decide you'll never regret. Then, infuse the new attempt with passion. You will succeed.

As a result of my constant nagging, some of my students did exactly that. Read these case studies. I don't know how much I have helped or influenced these entrepreneurs, but I'm glad they were in my class before their venture started.

These courageous people are the reasons my work is worth the while.

Students prior to Class of 2009

Lim Hong Zhuang and LX Holdings Pte Ltd

hongzhuang Zhuang was in my TWC class during Autumn 2006. Seated on the last row, he listened to everything with a crooked smile across his face.

He fought to collect the lollipops I gave out during Q&A, only to horde them in his pencil case till the end of the term. To him, it was a challenge to see how many he could collect for the course.

Read about LX Holdings Pte Ltd and Lim Hong Zhuang here.

Click here to read Hong Zhuang's interview with Newpaper in April 2009.
Zhuang came back to share with our class as a speaker. Read what our students say about Hong Zhuang..

Vincent Lai and Tocco Pte Ltd

Vincent was in my TWC class until December 2008. Particularly curious about my experience as an entrepreneur. He would pounce on every chance he can to ask me about my adventure as an entrepreneur. Vincent subsequently asked me to look into his legal problems he ran into with a bank. It turned out that it was just a scare. Nevertheless, I am sure it is an experience that Vincent and his team will treasure and value when they look back one day.
Read about Tocco Pte Ltd and Vincent Lai here.

More case studies here...

Businesses from the Class of Spring 2009

Of course I have to be crazy to think of running a class like this. How can I help 32 students start new businesses and bring these businesses to operation in 13 to 15 weeks?!

But I am an entrepreneur and I like challenges and risks. For some reason, I also have a lot of faith and trust in students who land in my classes. If these folks would try a new course like Technical Entrepreneurship, then I must dare to give them an experience they can never forget. Afterall, I came to the university with an intention to teach people and not teach a given syllabus.

The result? It is always my pride that my students never fail - I believe that from Week 1. Look what they've done in 13 weeks! Measure their successes by how much they have grown and learnt! If the business becomes a hit? A bonus - not at all important to me.

FoOD on Demand

The FoOD business idea was conceived in the Technical Entrepreneur class. The objective was to fulfil the hunger of some SMU students who had to wait in line and would not get their food in time during peak hours. If you are hungry you can visit them here.

Through the weeks, we researched and found that the FoOD model could potentially be larger than what it started out to be. There are existing viable business model based on similar concepts in other countries. The team is looking into the possibility of expanding the business further to other parts of Singapore.

SMU Co-operatives

by Melvin, Feng Yi, Yi Han, Claire, Rachel and Dennis

The group started off wanting to be the sales arm of another PC distribution business.  Cheap laptops could be sourced at least $1000 discount, which would then be passed on to students.

While working on this initial idea, we realized the business model could be changed for better effects.  The group decided to set up a Co-op to serve the SMU community, with a wider range of products.

During the course, the group rallied support from faculties, students  and government bodies like SNCF. Very pro-active group!  Visit them here.

Talent Sport

Three bubbly, determined and enthusiastic students came up with a business plan that features sports for youngsters- something that is still in its infancy in Singapore.

It's been a tough journey so far: the market is not receptive, parents are not open. Nevertheless, I am confident that these initial entrepreneurial setbacks will be the reason for their successes one day.

Find out how they continue to morph themselves here. 

Lobo Lobo

Lobo Lobo started out with the vision of being the Amazon of ebooks.  To provide a site where good ebooks are sieved, recommended and sold. Through the weeks, the group has defined the business further and fine tuned it to something that is executable.

This team has impressed us with their professionalism, enthusiasm and the willingness to work hard.

As their project is a large one, there's much that need to be done.  You can visit them here to see their progress.


The social entrepreneurial group in our class started off wanting to develop a for-profit idea to redefine banking services in the midst of a world-wide financial crisis: peer-to-peer lending.  After much research, we chanced upon a unique proposition : to feature needy folks in this financial crisis so that discerned donors can put a name and face to their beneficiaries.

Fund-a-friend is the place where there is transparency to the donor's money, without diluting the cause.

Support a worthy person here today.

Spree Republic

Spree Republic's model will redefine the way we shop and buy consumer items.  The company brings to the best-of-breed products from all over the world to their customers' fingertips. Customers can shop from anywhere in the world, tapping on the price and forex differences. There's no longer geographical, physical or price barriers when it comes to shopping.

A new concept to shopping the world tapping on the team's professionism and prompt services.

Shop to your heart's content here.

Odyssey Partners

by Alan and Daniel

The firm started as the Venture Capitalist in our class.  Indeed, to be successful, most startups need the support of ethical VCs, which is what both of them wanted to be.

With further research into the new development and regulations in Singapore, the partnership has moved to the next level.

The firm now deals with micro-finance projects and legalized money lending activities. A business that is very viable and useful given the current economic climate.   Encounter them here.

Brand Identity

Brand Identity is an emotional and/or psychological concept.

Continue reading "Brand Identity"

Maria Mahat

14 July 2014 - it has been about 8 days since the workshop and it was also the day I tendered my resignation. Frankly speaking, I do not know yet the exact

Continue reading "Maria Mahat"

Frank Sim

The two day courses really rock me up, it has changed my view toward everything , my products , clients and market. I started the path of entrepreneur

Continue reading "Frank Sim"

Marianne Su Fang-Yu

Being someone who has no absolute background knowledge on business set-up and finance management, this has been a 2-day brilliant crash course for me to

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The past thirteen weeks in EBC class have been very memorable and enjoyable for our team. It has been a rewarding and fulfilling journey coming up with

Continue reading "TickBucket"


The concept of Yumbox started during a brainstorming session by a group of entrepreneurial SMU students who enjoy trying out gourmet food and reading food

Continue reading "Yumbox"

Team Building Companion by Linkedup

Team Building Companion (TBC) is developed based on the fact that sports and social network are both integral to many people’s lives. Created by a team

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Outsource Market Research Looking for a thousand responses for a fashion survey? Need some ideas on mystery shopping? Outsource market research processes

Continue reading "Paayphone"

2013 Technological Entrepreneurship

2013 Businesses started in TE class

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2012/13 EBC

EBC Reviews

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2012/13 Spring TWC

Reflection for TWC

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2012/13 Spring Technological Entrepreneur

TE Class reflection

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TWC-2012/13Term2-Gerald Ng Ghim Yap

Looking back at each of my TWC lessons, I have definitely gained a lot of valuable knowledge. It was not just about textbook concept and theory; it helped

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TWC - 2011/12 Term2 - Benjamin Peter Chia Sim Sen

When I started this course, I think I had some typical objectives on learning more about technology and its interactions with society and business.

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Guest Speaker Norma Sit

Guest Speaker Norma Sit

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2011/12 Summer TWC

Reviews of TWC

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Guest Speaker Suresh Shankar

Guest Speaker Suresh Shankar

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