Brand Identity is an emotional and psychological concept. It is what people recognize you by, and connect with your company through or the "face" of your business. It is therefore a vital part of your business that most people forget to put more effort in.
When first creating a brand for a new business, my recommendation is to create a generic brand that can be applied to any industry and any product. This is because most startups will change their directions and products. Even if you are rebranding an existing product, I think it is still a better choice to get a generic name.
It is then, no wonder that the biggest names these days take after brands that can be any product like Google, Yahoo, Amazon, Alibaba (阿里巴巴)，Taobao（淘宝）or Yamaha.
It takes a lot of marketing money to build up a brand. Hence, it is extremely important to create an excellent brand. Always use the best resources you can to get a good brand.
To create a brand identity involves the following steps:
Besides just for making money, what is the purpose of your brand, ask yourself:
This is different from the mission and vision of a company. It is about the rationale for the existence of the brand.
These are the steps involved brand positioning, but ultimately, you want to create a statement that says:
"For [target market], [your brand] is the [point of difference] among [market segment] because [reason].
In positioning your brand, you would want to define:
There are a few things that need to be done when conducting market research.
How do your customers think about your product? What personality does your brand have?
Examples of personalities would include:
What does your convey?
Your logo is your company's face!
Therefore, you should never use a free logo generator from the internet if you want to brand your company. If you want to grow into a multi-million dollar company, you should not use inexperienced freelancer's on many freelancer's sites as well. Always make sure the logo designer knows your brand identity before designing your logo.
The logo is a graphical way of identifying something, and specifically your brand identity. These days, there are many ways to look at logos. Here is a graphic artist's take on how to design a logo.
The type face contributes a lot to the logo, website design and in general the visual aesthetics of a brand. The rule is stick to not more than two different type faces.
The general rules are:
Colors can convey emotion, mood, personality and psychology of the brand identity.
On top of that, different shades of the same color can appeal to different ages, demographics and even stage in life.
Good graphics must communicate the brand personality and must be memorable.