Beauty Bank

by Alnishyia, Aashna, Jinyu, Devana, Zongyi, Stephanie, Suhailah, Vasudha, Delia

Beauty Bank - Teaser

Beauty Bank - Teaser

We are currently living in a multi-ethnic, multicultural society of all skin types, hair types, face shapes and skin color. The premise of women using makeup is to help them look and feel beautiful; to be fashionable and stylish. There are so many reason why women of different demographics and lifestyles wear makeup. One of the top reasons is to enhance natural beauty and become more physically alluring. A woman with pretty eyes, may want to use eyeliner to make them stand out more. She may also want to apply mascara to her eyelashes to make them appear even longer and fuller, further calling attention to the natural beauty of her eyes. Some women even wear makeup just because it's fun to look a little different sometimes.
Some women wear makeup because it gives them confidence. This is along the same lines as putting your best foot forward. The first thing a person usually notices is a woman's face. If it has been enhanced with skillfully applied makeup, a woman often feels ready for the world and confident in proceeding through the day.
Sometimes, women wear makeup to cover up. While blemishes such as dark eye rings disappear once a women catches up on her sleep, well-applied makeup can conceal them right away. It also serves to brighten up the face, and reduce the visibility of large pores. So as you can see, makeup is extremely important in a woman’s life and it is our job at BeautyBank to deliver this need at a low price and a convenient location.
At BeautyBank, we believe that outer beauty is an enhancement to your inner beauty. We believe that pretty hues that are readily available can make you feel better about yourself and can encourage you to let your inner-self shine anytime, anywhere. Therefore, we want to bring beauty to your world conveniently through a vending machine. These machines are to be placed strategically at noticeable and convenient areas, and would provide a solution to all make-up emergencies. With Beauty Bank, you can be all-ready to impress that client or important person in a matter of a few minutes!
Or, let’s just say you have been hearing big news about a new BB cream from Korea, and you have been eyeing that Maybelline blusher for the longest time. You also have the urge to try something fresh, like a new colour of eyeshadow you have never experimented with before. However, you are afraid to make a purchase, because you are doubtful and unsure if these products would work for you. Beauty Bank serves as an immediate solution! We satisfy your itch to try something new at just a fraction of the real price! Instead of paying a bomb to buy the full-sized beauty product, pay just less than SGD $3 to try a mini version of that cosmetic! The amount of products you get to try is infinitely large, because Beauty Bank updates its products on a very regular basis!
All in all, with Beauty Bank, it is like having your own beauty heaven with affordable and high-quality cosmetics. On your worst days, you can depend on Beauty Bank to step in to salvage your appearance, allowing you to regain confidence in an instant. The best part is- all these are available at just less than SGD $3! With the presence of Beauty Bank, you now know that looking good can be both cheap and convenient!

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Blitzfit

by Ang Weizheng, Benjamin Liew, Cherie Neo, Gerald Han, Muhammad Ismail, Reanne Lim, Sam Yong, Weng Lu,
(SMU)

Blitzfit Teaser

Blitzfit Teaser

Blitzfit Teaser
Blitzfit
The Blitzfit Team

We started out as a group of individuals from very different schools, majors and different years into SMU. These differences though it meant spending more time to get to know one another, ultimately allowed us to bring varied perspectives to the project.

Our business idea was first created after a long brainstorming session. It really wasn't easy to come to a consensus on the idea that we will use because we each viewed the ideas from different perspective; marketing, accountancy, etc. However, at the end we finally distilled the ideas into one cool idea: an advertising medium that will enhance the shopping experience.

However, the early enthusiasm was quickly tampered by what we learnt from class. Each lesson’s topic required us to do research and learn the fundamentals that are necessary for a business to succeed. This forced us to relook at how we approach issues and forced us to re-examine our business plan time and time again. Was that the best way to market? Shouldn’t we try to make all the costs variable?

The light came at the end of the tunnel. We learn that bootstrapping finances is not the only solution for company's growth. Innovation is the core focus of our effort. And the best innovation comes from the inspiration and synergy of existing ideas from people of different background and character. We believe that if we cannot minimize cost further - let's increase our revenue. And to this end, we believe that our goal will succeed.

We spent countless of hours implementing strategies after strategies. With our team culture in mind, we conceptualized a harmony of service and product into one platform. We call it 'Blitzfit' - a portmanteau of Blitz speed and fit matching. The concept of Blitzfit is tailored to answer the worrying calls of mid-high tiered retailers who are concerned with customers' loyalty. How do we know? We are fashion lovers too.

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A Couple of Us

by Li Chun Leung
(Singapore)

A Couple of Us

A Couple of Us

You can view our teaser in PDF at this link:

http://kelvinli.co/pdf/acoupleofus_teaser.pdf

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The Bake Box

by Amanda, Deepa, Ryan, Raman, Teri, Ann, Raymond :)
(Singapore)

The Bake Box - Teaser

The Bake Box - Teaser

The Bake Box - Teaser
The Bake Box

"What should I give my girlfriend for her birthday?" asked one of the clueless guys in the group to the other members.

"Why don't you bake her something? That's always nice."

The excuses flowed out like a running tap: I don't have the time to buy the ingredients. How do I know which recipes are good? Isn't it quite expensive? I rarely bake. What will I do with the extra ingredients?

It seemed like there were a lot of hassles associated with baking, yet quite a number of people wanted to bake. What if we could make baking more accessible for all? Our group had been stuck for weeks trying to find an idea which we all could work with. That conversation formed the corner stone of our Business Plan for The Bake Box.

The Bake Box is essentially a service which will deliver fresh-and-packed ingredients and tried-and-tested recipes to bakers in one nice box. Customers will make an order at our website and the boxes will be delivered to them, at their convenience.

With our service, we seek to eliminate some of the hassles associated with baking, making baking more convenient than ever. By offering a large range of recipes, we cater to bakers of all levels of expertise. Costs will be kept low through exclusive partnership with suppliers, bulk purchases, usage of social media for promotion and the minimization of fixed costs.

Baking made easy indeed. :)

When we first started off, we were highly energized by what seemed like a great idea. However, as the weeks wore on, and the technicalities associated with the execution of the project arose, things became more difficult. How do we do the costing? Is there really a demand for our product? How will we solve the operations of this seemingly messy business?

From this point on, our group's diverse background really shone through. We were strangers at the beginning, but in the course of the projects, we let our strengths show, and we each rose to the occasion and contributed where we could do so. It was quite awesome.

So here we are, at the end of our journey. It was a great one, and I think that we all grew in our own way, together. In baking, each of the ingredients have a role to play. You mix them, roll them, mould them, and put it in the oven. Give it some time, and if the conditions are right, you've got a delicious cake.

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Frankly Speaking

by Frankly Speaking LLP
(Singapore)

Frankly Speaking

Frankly Speaking

Frankly Speaking
Meet the team
Coming soon...
Sashimi Salad

Amongst the 5 schools in Singapore Management University (SMU), the only school that lacks a food stall is the Lee Kong Chian School of Business(LKCSB). As such her students have to visit other schools during the short break times to purchase food to satisfy their hunger.

Exacerbating this inconvenience is the expensive pricing of good quality food in the vicinity, where the average cost of a proper meal ranges from $4-$6. Sadly, even common foods that are of average quality are priced higher than usual, due to exorbitant rental prices in the CBD area. Thus there exists a need to fill a gap in the market - one that calls for a high quality yet low-price offering for students who are financially-stretched.

Due to be set up in the atrium of LKCSB, Frankly Speaking is en route to start-up a food stall that offers good-quality food at affordable prices while providing great convenience.

Frankly Speaking is founded on the principles of providing students with a high value-for money offering, taking to mind the financial, dietary and time constraints of every student.

With a differentiated product mix of specialty hotdogs, salads and soups, Frankly Speaking hopes to not merely be a provider of food for hungry students, but a food stall that embodies student-life by keeping the interests of students closest to the heart of the business.

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LazyChef

by Jonathan Lim, Rowell Soon, Shaun Kumar , Nguyen Kim Ngan Ha, Vishal Ramesh Uttamchandani, Joel Tan
(Singapore)


Background:
LazyChef is a company that seeks to provide quality, low cost and convenient-to-prepare meals for its customers. Through the combination of its quality ingredients and interactive audio tutorials, LazyChef seeks to revolutionize the eating culture of today’s consumers. More importantly, LazyChef as an entity is about satisfying its customers to the absolute maximum – by generating convenience without compromising quality.

Main Features
In essence, we are offering to our customers a ‘cooking lesson in a box’ where fresh ingredients are packed in specific portions and then delivered to the customer. Customers will first select a dish they would like to cook and upon receiving the ingredients delivered by LazyChef, the customer will then use the fresh ingredients to cook a meal. Furthermore, customers have the option of logging on to our mobile application to download a simple step-by-step tutorial manual which gives suggestions on how to prepare the meal. Therefore, what LazyChef aims to achieve is to add the elements of interactivity and vibrancy into the eating experiences of its customers.

Target Audience:
Our primary target market is young adults aged 18-35 years who have little or no experience in cooking. Based on our survey results, we estimate that this category of customers take up approximately 85% of our target market. LazyChef however does not want to alienate people with cooking experience and as such we categorize this other group of people as our secondary target market. Our extensive usage of social media is therefore aimed at reaching out to as wide a range of potential customers as we possibly can.

Unique Selling Proposition:
Our market research shows that food businesses currently are not able to maximize performance capabilities in all these four areas: reasonable pricing, high convenience levels, quality and health. LazyChef is therefore designed to provide the most well-rounded food business concept in order to address genuine social issues. Our core competency lies in its potential to change customers’ perceptions of cooking: cooking is not seen as a chore but as something that can be enjoyed by all. LazyChef’s provision of pre-prepared fresh ingredients and simple cooking manuals delivered efficiently to the doorsteps of households would therefore go a long way in making meal preparation a more pleasurable experience.

Launching of the Business:
The launching of LazyChef has two phases: the soft launch phase and the official inauguration phase. The purpose of having a soft launch is to gauge the receptivity of the public to our product and to re-evaluate our business processes based on customers’ feedback so as to ensure a smooth official launch.

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Unwined

by EBC G2 Group 6

Teaser

Teaser

Teaser
Group Photo

Unwined harnesses a new packaging concept for single serve, ready-to-drink wine. Its four key ingredients for success are top quality wine imported from Yarra Valley in Australia, a stylish look designed to wow and impress, ultimate portability and convenience due its design, and a die hard management team ready to make it a commercial success in Singapore and the Southeast Asian region.

Our target market are those who seek a convenient, hip and innovative new way to drink wine - the Millenials or the Millenial minded. This group loves the taste and benefits of wine, but don’t want to deal with carrying heavy bottles or breakable glasses to outdoor events. Unwined is a solution that they can just pop open and indulge.

This is primarily a manufacturing business that intends to sell to event organizers (such as those who organize concerts), midrange hotels, and caterers who want to minimize the logistical hassle of supplying wine from a glass.

Unwined is offering 15% of the company for $15,000. Investors will stand to enjoy any capital appreciation of its investment in the company as it grows as well as $0.05 royalties for each unit sold until the intial $15,000 is recouped. Unwined breaks even during year 2. At the end of year 5, Unwined will looking at revenues of S$7.68 million and a net profit of S$2.83 million.

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EBC-2011/12Term2- eXintel

by Joash Yeo, Li Zhiwei, Loo Jing Yi, Michelle Quek, Liu JunHao


eXintel is a Business-Intelligence (BI) solutions and consulting company, aiming to meet daily business needs on the Microsoft Excel platform.

We seek to provide affordable BI solutions that help improve business processes such as inventory control and management, profit and loss accounts, human resource handling and other business aspects, targeted towards Small and Medium Enterprises (SMEs) in Singapore. The number of SMEs is growing rapidly and most are unable to purchase costly software. Thus, we see this as a potential market which eXintel can tap on.

eXintel has a low start-up cost as it relies solely on the technical knowledge as well as the interpersonal skills of our people. Manpower wise, eXintel solely relies on the expertise of its team of people. We expect to breakeven by our first year and expect a high gross profit margin of 80% for each sale made due to the leveraging on our efforts to maintain a low operational cost. We project that our sales revenue will hit a high of $140,000 by our 5th year of operations. eXintel is also expected to make profits and have a positive cash flow throughout the forecasted periods.

In terms of competition, eXintel is stepping into similar likes where huge, established BI multinational corporations such as Oracle or SAP have their dominance in the industry. However, eXintel’s competitive advantage is providing similar solutions at a lower cost. eXintel differentiates itself by providing customizable Excel models coupled with face-to-face consultations to improve the client company’s business efficiency.

We are confident that eXintel is a promising start-up that boasts of competitive advantages unparalleled to none other.

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uBox

by EBC-2012/2013Term2- uBox, EBC Team 4

MY BELOVED EBC GROUP

MY BELOVED EBC GROUP

MY BELOVED EBC GROUP
Our very own brochure!

First and foremost...

“We are not your usual retailing firm”
uBox is a locker rental service for budding entrepreneurs to convert a space in our shop into their very own retail business which they can be proud of. uBox’s target market consists of students from SMU, YMCA and SOTA who will be both uBoxers (clients who rent boxes) and customers.

The uBox Team
uBox was founded in January 2013 by 3 daring student entrepreneurs from SMU: Nigel Gnoh, Kok Ziyi and Denise Lui. The team is competent and committed to grow the company through developing strong business values, with emphasis on competitive advantage and creative marketing strategies to promote and strengthen uBox’s position in the industry.

Sales and Revenue Mix
uBox’s growth is financed by rental revenue from uBoxers and sales commission to be received from walk-in customers. There are two types of rental boxes available – small and medium, with the rent being $30 and $55 respectively. With 240 boxes in the shop, the team expects to secure a 40% take up rate (67 small boxes and medium boxes) in the first year and a rental growth compounded 10% annually. The CAGR is computed taking inflation and projected growth of the local retail industry into account. Furthermore, with low fixed costs and a strong marketing plan, the team is confident of a net profit of $21,298 in the first year of operations.

Financial Profile
The founders seek to minimize leverage and as such, uBox is financed mainly by contribution from founders totaling $16,000 and a $5,887 personal loan. Debt will be repaid at the end of the first year of operations. Founders are poised to receive dividends from a percentage of profits depending on performance of uBox in the financial year.

Key Highlights
1) uBox is located at the heart of SMU placing it in close proximity to its target market of SMU students.

2) With the founders’ strong network in the SMU community, interested uBoxers have already been secured.

3) Attractive sales perks such as student discounts upon referring a friend will be rolled out to lure potential clients.

Funding Request
The team is seeking a $20,000 investment in exchange for 15% equity in uBox, valuing the company at $105,981. The funds will be allocated to marketing efforts, capital acquisition and expansion plans. After 5 years, the team is looking to set up uBox in local tertiary institutions including NUS, NTU, SIM and polytechnics.

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Plato's Cave - EBC 2012/2013 Term 2

Beginners say: “I want to learn how to dance, but it is so expensive!”
Semi-professionals say: “I have won many awards as a dancer, but I do not have qualifications to teach in schools!”
What if we found a way to match them together? Wouldn’t it be a win-win situation for both parties?

At Plato’s Cave, we aim to provide an online platform, bringing together people who want to share their knowledge and people who want to learn. It is free to join and the range of courses offered are limited only by what our entire community has to offer.
This takes advantage of Singaporeans’ high interest in Leisure and Recreation, which represents 8.7% of annual consumer expenditure. Furthermore, with a high internet penetration rate and increasing trust in online marketplaces and secure payment methods, a web interface is an ideal location to seek out new activities to join. In addition, the target group of white-collared professionals aged between 25 and 39 years old, forms 43% of the age-group, showing substantial market potential.
Even though competitors may already exist in this young industry, Plato’s Cave stands out in two ways:
1. Through the use of e$, skill-sharers can exchange their skills for others. This creates a two-way process, which taps on the social activeness of our target group.
2. By allowing semi-professionals to teach, costs are kept low for learners. Besides the free market, Plato’s Cave’s integrity is further protected by review and ratings that justify the credentials of the instructors.
Having tested a preliminary version in the market and using conservative assumptions, Plato’s Cave is expected to be valued at $380,000 after 5 years and making revenues of about $400,000. This reflects a great market opportunity and one that is also scalable to other countries to increase profit potential.
With diverse business specializations, Plato’s Cave management team of 7 founders has developed a comprehensive company strategy, while equipped with the relevant business acumen to remain flexible as the operations grow.

At Plato’s Cave,
Semi-professionals say: “I can finally share my passion with others”, while
Beginners say: “I can learn what I want at a low cost and commitment!”

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Pixie

by Cherine Ng, Eddy Goh, Eugene Chin, Haja Mohaideen, Jayen Chua, Sher Han
(Singapore)

Pixie One Page Teaser

Pixie One Page Teaser

Pixie One Page Teaser
Group Members

From the moment we formed the group, we tried to come with some good idea that we can work for this course. For the first 4 weeks, we kept changing our ideas. It was tough as some of the ideas were either too complicated or just too easy for competitors to enter and eat our market.

Eventually, after much discussions, we decided work on the feminine problem of having to put up with dirty toilets. It started with Sherhan complaining about this and showing some of the products from the US. However, those products did not meet our expectation as either they were non-disposable or not as easy to use. Hence, we decided to come up with our own design and the recipe to make the Female Urinating Device.

The 6 weeks that we spent on research and design helped us to make the product as cheap as possible with viable suppliers and manufacturers. Through out the journey our main aim was to have good quality product which affordable while trying to hit the maximum return per product. After numerous attempts in calculations of the various fixed costs and variable costs, we managed to find the best formula.

So here is our product from Pixie presented to you by Cherine Ng, Eddy Goh, Eugene Chin, Haja Mohaideen, Jayen Chua and Sher Han.

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Gigabit

Hi group

Hi group

Hi group
Picture form of our teaser!

Local artistes in Singapore rarely get the chance to showcase their skills. It’s not that they aren’t talented, it’s just that they don’t have the opportunity to showcase their skills. The current music scene is such that the same old bands get recycled continuously at the various venues that require live performances. This is due to a lack of knowledge. The venues (like pubs) have no idea what bands are currently available, they just rely on word-of-mouth recommendations from their friends. This definitely limits the pool of performing artistes.

Gigabit aims to bridge this gap by acting as a middle man between the entertainment outlets and performing artistes. We are actually an online platform that provides the unique service of connecting performing artistes and entertainment outlets. Through online profiles set up by the respective artistes, we hope to create Singapore’s most extensive directory where entertainment outlets can browse through freely to try to find suitable artistes to perform.
Helping artistes find gigs would help them promote themselves and secure opportunities to perform live, which they might lack currently due to the lack of exposure and contacts. On the same note, the venues can also benefit through cost savings and increased traffic at non-peak hours.

The secondary service would be to actually help boost Singapore’s music scene. This is hopefully achieved by fostering a cohesive community in which artistes can interact with each other comfortably. By establishing a common platform, we hope that bands will be able to reach out to other like-minded people and that this will further ignite their love and passion for music.

As avid lovers of music ourselves, we hope that Gigabit would be able to function as a stepping stone to success for these artistes. We see so much potential in so many of our local musicians and it is a shame that they go unnoticed.

“Every voice deserves to be heard.”

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The Needle and Thread

by Coco Mercy Chu
(Singapore)

G2 Group 5

G2 Group 5

G2 Group 5
TNT Teaser

Discover how you can play a part in being environmentally friendly while uniquely fashionable at the same time! (See picture attached for our teaser)

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LunchBox

by Andre Tanzil, Goh Ze Hui, Shereen Woo, Jane Tan, Marilyn Lim, Ringo Tan, Chelsea Tan, Sim Xiu Wan

"I'm sick of eating the same food every other day", "The weather is so hot and my lunch break is too short to travel further for lunch". These are some of the woes that our office workers complain about on a daily basis. Lunchbox aims to fill this market gap by addressing the perennial problem of dissatisfaction with lunch offerings at the CBD area.

Lunchbox is an online platform where office workers at the CBD area can order their preferred hawker delights. Freshly-cooked famous hawker food will then be delivered right to their office lobbies which they can enjoy in the comfort of their own offices.

Our conservative estimation is an annual 10% growth of our customer base and to be able to breakeven by the 15th month of operation. With sufficient funding, we are looking into the possibility of a more aggressive expansion plans; hiring more workers and renting more vans to expand our market reach.

More than just satisfying our customers’ appetites, LunchBox knows that time is of the essence for these busy office workers. With merely an hour for lunch break, most of them rather buy a takeaway from the nearest food source and have it in the office. Furthermore, with Singapore having summer all year long, many shun away from their favorite hawker food just to avoid the heat and humidity, especially during the lunchtime peak period. Hence, these are the values that we seek to offer our customers; convenience and comfort.

If you are looking for convenience, comfort and contentment from hawker delights, LunchBox is just a click away.

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